About Us

Why TRNRconsult Exists

Independent personal trainers, bootcamps, and small fitness studios change lives. They help people feel stronger, healthier, and more confident - yet the people who run these businesses are often working alone, overwhelmed, and without access to affordable, practical business support.

Most trainers start their career to coach clients, not to run spreadsheets, systems, pricing models, or digital tools. And while the fitness industry is full of passion and skill, very few founders get guidance on how to build a business that actually works for their goals, time, and lifestyle.

I created TRNRconsult to change that.

Who I Am

Hi, I’m Sara, the founder of TRNRconsult. I bring a mix of two worlds that rarely overlap:

1. Digital & Product Expertise (15+ years)

• 15+ years working in ecommerce and curating, researching and defining digital experiences

• 8+ years as a user-experience and insight-driven product manager, working with founders, CEOs, and early-stage startups

• Led build, optimisation and scaling of apps, websites, back-office systems, and customer journeys

• Specialist in simplifying complex processes and removing friction for both users and teams

2. Fitness Industry Experience (10+ years)

• Sports & Coaching graduate from Oxford Brookes University

• 7 years as a qualified personal trainer

• 3 years coaching outdoor bootcamps

• Deep understanding of session planning, client retention, cancellations, burnout, and what it takes to build a loyal community.

TRNRconsult is where these two sides meet - real fitness experience and real digital/operational experience.

My Mission

To give fitness founders the kind of support usually reserved for funded startups - but at a price point and in a format that actually works for PTs, bootcamps, boutique gyms/studios and independent fitness instructors.

My mission is simple:

Help fitness professionals build strong, sustainable businesses - without losing the joy of coaching or the connection with clients.

I believe a small amount of support can make a huge difference:

• clearer pricing → better income

• better systems → less admin

• seamless experiences → more loyal clients

• smarter digital presence → more enquiries

• structured plans → less burnout

And most importantly - more time focusing on client experience, not operational headaches.

What TRNRconsult Offers

TRNRconsult provides practical, lean, and affordable support built specifically for independent PTs, gyms, studios, and bootcamps.

Business Setup & Foundations

• Pricing, offers, and business model clarity

• Systems and tools that match your goals and budget

• Lean processes that save hours each week

Growth & Revenue Optimisation

• Clearer offers clients understand

• Market and competitor insights

• Client feedback analysis

• Capacity planning

• Smarter pricing and simple marketing strategy

Digital Presence & Brand Foundations

• Website and app setup (no-code) - partnering you with the right providers

• Brand templates

• Booking, payments, and membership integrations

• Back-office reporting and dashboards

Lean Operations

• Booking systems

• Automated onboarding

• Membership flows

• Simple workflows that reduce admin

Tools & Insights

• Calculators

• Templates

• Starter kits

• Guides

• Checklists

• And recommendations to the right third-party tools and specialists when needed

Always focused on keeping things simple, practical, and cost-friendly.

My Promise

Just like you help clients transform their health, I help you transform your business. With clarity, practical support, and systems that make running your fitness business easier - so you can spend more time coaching and less time in admin.